Hi. I'm Lyz.
They say that your job shouldn’t define who you are, but graphic design and creativity is a huge part of who I am...it’s my passion.
I have a BFA in Visual Communications with a Concentration in Graphic Design and a Minor in Psychology from Endicott College in Beverly, MA. I currently reside in my beautiful hometown of Rutland, Vermont. I began my career in 2006 in the ad design department at a local newspaper, the Rutland Herald, where I worked for 8 years. Here I gained a wide depth of knowledge for the needs of all types of businesses, how to meet their tight deadlines, and how to adapt to a variety of situations.
In 2010, while simultaneously working at the paper, I slowly began finding clients for my own design business. While that continued to grow, I left the paper to work even closer with small businesses as the Marketing Coordinator at the Downtown Rutland Partnership, where I stayed for over two years. In this role, through effective visuals and campaigns, I learned how to market not just one business, but all of the businesses and events that make downtown Rutland special.
At the end of 2016, I decided it was time to expand my design business and pursue it full-time. I'm so excited to use my passion to help people look their best and successfully communicate their ideas to the world.
In 2011 I co-created a logo for a fundraising campaign called I Am Vermont Strong. It went viral and in the process helped raise thousands of dollars for hurricane relief efforts. Today, the graphic serves as a representation of the resiliency of the small, but mighty, state of Vermont.
Ever since I was a little girl I was drawn (pun intended) to art and design. From my brief dream of becoming a high-end fashion designer in 4th grade to more realistic 6th grade dreams of becoming an architect (too much math!), I knew I’d end up in a creative line of work.