My Work
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Nonprofit Annual Report
Client: Come Alive Outside
Overview: Print Design // PublicationsThis 12-page report outlines the nonprofit’s work and mission of encouraging healthier lives outside. They wanted a professional design that aligned with their brand and helped reach their supporters and funders.
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Theatre Season Playbill
Client: The Paramount Theatre
Overview: Print Design // PublicationsI’ve had the pleasure of working with this world-class theater since 2011. The season playbills play an important role in their patron communications, reaching over 30,000 people throughout the year, and showcasing a packed schedule of almost 50 events and a robust list of supporters.
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Membership Directory
Client: Rutland Region Chamber of Commerce
Overview: Print Design // PublicationsThis 76-page membership directory highlights area businesses in an elevated format. I really enjoyed this team effort with the Chamber, SPC Print Integrated, and local photography studio, Vibe Portrait Art.
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Product Catalog
Client: Morse Farm
Overview: Print Design // Publications20-page product catalog for Vermont farm selling maple products.
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Nonprofit annual report
Client: VNA & Hospice of the Southwest Region
Overview: Print Design // Publications12-page annual report magazine for area nonprofit.
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NURSING ANNUAL REPORT
Client: Rutland Regional Medical Center
Overview: Print Design // PublicationsI worked with the leadership team to develop this 34-page Annual Report for the Nursing Excellence Department of the area hospital, adhering to the organization’s brand standards.
PASSPORT DESIGN
Client: Come Alive Outside
Overview: Print Design // Packaging
This 28-page passport booklet was designed to encourage kids to participate in outdoor activities throughout the summer.
Board game and box design
Client: Rutland Free Library
Overview: Print Design // Packaging
I love unique projects and this board game design was just that. It included design of the box, game board, and playing cards, all created to accompany a murder mystery fundraiser, inspired by rooms at the local Rutland Free Library. Character photos by Vibe Portrait Art.
BEER COMPANY BRAND & BEER CAN DESIGNS
Client: Rutland Beer Works
Overview: Visual Branding // Packaging
This Vermont brewery wanted to incorporate the local cityscape into their modern logo. Their beer can labels are each unique and inspired by their individual names.
Public Access television BRAND
Client: PEGTV
Overview: Visual Branding // Print // Signage
Our local public access television wanted to refresh their brand to something that was inviting to everyone in the community. I helped create a new variety of logos for their overall organization, individual stations, and seasons, as well as signage, banners, vehicle wraps, and business cards.
RETAIL store BRAND
Client: Green Mountain Yarn & Fiber
Overview: Visual Branding // Logo Design // Business Cards
For this logo rebrand, the client was looking to combine their main focus of yarn with a nod to Vermont, where the retail store is located. They wanted the new brand to feel playful and suggest a higher-end product that could appeal to a range of ages and abilities. We did so by incorporating a knitting pattern and a mountain range, along with a handwritten font style, giving it a homemade feel.
NONPROFIT BRAND
Client: Rutland Young Professionals (RYP)
Overview: Visual Branding & Logo Design // Marketing Collateral
While serving on the RYP board, I helped to develop our organization’s new brand, creating a logo, business cards, rack cards, and other marketing collaterals.
RESTAURANT BRAND
Client: Taso On Center
Overview: Visual Branding & Logo Design // Signage // Menu
The vision for this new brand was to encapsulate a cozy, retro, and eclectic vibe that complimented the variety of natural elements found in the restaurant decor. The minimal logo in a single color can be utilized easily on menus and signage.
Retail Clothing Brand
Client: Shark + Sparrow
Overview: Visual Branding & Logo Design
The client wanted a brand refresh that incorporated some of her existing logo color palette and accurately captured the vibe of her upscale, customized handmade clothing business. The flowy font and hatched line elements mimic the action of sewing, while the contrasting bold font and grid pattern are nods to clothing pattern cut-outs and cutting mat.
Beauty Service Logo
Client: Jenna Barber Beauty
Overview: Logo Design
The client wanted a logo that felt professional, simple, and elegant, with a nod to Vermont. She wanted neutral, subtle colors that would support the relaxing vibe she has in her studio.
FOOD PACKAGING
Client: J. Timothy's Taverne
Overview: Print Design // Packaging
I worked with the Marketing Director to design packaging for their award winning buffalo sauce, as well as labels for other condiments and spice jars.
FOOD PACKAGING
Client: Morse Farm Maple Sugarworks
Overview: Print Design // Packaging
This family-owned business produces and carries a wide range of maple and Vermont products. We worked together to design new maple syrup jug labels of assorted sizes, a sampler box packaging, pancake mix labels, popcorn stickers, and more.
Event Branding & materials
Client: Rutland Young Professionals (RYP)
Overview: Event Branding // Marketing Materials
This project for the Young Professionals Summit of Vermont, consisted of an event logo, poster, digital graphics for website, email newsletter, and social media graphics, as well as print and digital ad designs, event program, event signage, name tags, and thank you cards.
Event Branding & materials
Client: VNA & Hospice of the Southwest Region
Overview: Event Branding // Marketing Materials
Bella Notte serves as an important annual fundraiser, consisting of an elegant evening of live and silent auctions, raffle prizes, cocktails, and dinner. It was important to create a classy feel for all the marketing materials, including save the dates, invitations, posters, programs, raffle tickets, gift certificates, table tents, and table numbers.
Event Branding & Marketing
Client: Chamber & Economic Development of the Rutland Region (CEDRR)
Overview: Event Branding // Marketing Materials
The Real Rutland Feud is an annual community fundraising event for CEDRR’s regional marketing initiative. They wanted to mimic the style of the iconic game show but incorporate the brand colors across a variety of print and digital advertising, posters, and event program.
